Bilel Sboui, boss of Cactus Production (Tayla plus), responsible for the valuation of prickly pears (cosmetics, fig oil, …). “Before my CEED training, I was not able to negotiate my prices. I had a fear of the customer.
I posted my price before he even said a word. Now, that is no longer the case.
At the CEED training, I was taught to distinguish customers, to meet their expectations and to set their prices by taking into account all the parameters, “he says.




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